5 Reasons to Choose FlashTerm

Nikki Parker   |   January 2025   |   2-minute read
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As the term industry continues to change, it is becoming increasingly more apparent that all products are not created equal. So, let’s delve into what makes FlashTerm different, and why it should be one of your go-to products for clients in the market for term life insurance.

FlashTerm is a collaboration between Legal & General America and Ash Brokerage. Check out five reasons we consider it to be one of the best products on the market.

  1. Targeted 65% approval within 72 hours. When a policy seems to take too long, clients can get antsy. With our streamlined application process, qualified clients can expect approval in one to three days. The process is seamless and swift, with no exams needed. A shorter process can translate to a higher placement rate, faster commissions and happier clients.
  2. Low Touchpoints. One of the goals in creating FlashTerm was to create a more efficient process—one that minimizes the number of times you must go back to your client for more information. With accelerated underwriting that focuses on the client’s employment, income and health history instead of exams and specialist medical records, the entire experience is hassle-free—for you and the client.
  3. No Medical Exam. This is a big one. Getting into the doctor, scheduling labs and waiting for results used to be one of the most cumbersome parts of applying for life insurance. Instead, enjoy a streamlined process and a faster decision.
  4. Competitive Pricing. Although price isn’t the only thing that matters when buying term insurance, it is a big part of a client’s decision. With FlashTerm, clients get affordable pricing without sacrificing comprehensive coverage.
  5. Conversion Option Available. As goals (and health) change, so do coverage needs. FlashTerm offers clients coverage of up to $1.5 million, with the option to convert it to permanent insurance later — without additional underwriting.

If any of these reasons appeal to you, the next step is to determine which clients are the best fit for FlashTerm.

Look for clients who are:

  • Between the ages of 20-50
  • Interested in a face amount from $100K-$1.5M, depending on age
  • Looking for a term from 10-40 years, moving up in five-year increments

The client’s overall health will also be important. FlashTerm offers a wide range of rate classes (Preferred Plus, Preferred, Standard Plus, Standard, Preferred Tobacco and Standard Tobacco), so it’s important to be aware of any medical concerns when it comes to setting the client’s expectations.

Next Steps

Applying for FlashTerm couldn’t be easier. Just log on to Ash’s Producer Portal and launch our Ash Express platform. You will be able to quote and apply all from one place.

As technology evolves, we’re dedicated to changing the way term life insurance works and creating a better experience for you and your client.

Nikki-Parker-Ash-Brokerage-Chief-of-Staff
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