Uncover ideas you can take directly to your clients. Search and filter by business line, topic or type of concept. Download it. Print it. Learn it. Then contact us to discuss how we can help you implement the solution for your clients.

Our concept library is primarily intended for financial professional use only and is not to be reproduced or shown to clients. For pieces to use with customers, check out the client-facing category. Client-facing pieces are subject to broker-dealer review.

Leveraging RMDs to Maximize Wealth Transfer

Required minimum distributions from a retirement account can be used to fund insurance products – potentially offsetting or even eliminating taxes on the assets. In this case, purchasing a survivorship universal life policy created a 4x return in total legacy with charitable contributions.

Life Cycles of Business

Each business stage requires a different focus and set of tools and strategies to help business owners accomplish their goals. From startup, through growth, maturity and eventually business transfer, we can help you identify the issues you should be discussing with your client.

Create a Conversation - Volatile Market 

In this conversation card, you're looking for risk-averse clients who are nearing or currently in retirement. These clients want their money to grow tax-deferred, but feel uneasy about market swings. A fixed indexed annuity (FIA) can help mitigate the risk while offering strong returns.

Understanding Medicare Solutions

Whether or not Medicare is your focus, it's something your clients need. Find out more about how easy it can be to add Medicare solutions to your portfolio.

Create a Conversation - Managing Risk

In this conversation card, you're looking for clients who are concerned about rising rates, inflation or market risk. But they still want higher returns. With a fixed indexed annuity (FIA), clients can have no risk of loss while providing the ability to meet or exceed inflation.

Unique Concepts for High-Net-Worth Clients

Discover four strategies to reposition money for ultra-wealthy clients. From classic leverage through premium financing or unique tax credits, to using BOLI or an innovative 1035 exchange with our No-Load IUL, you can capture more corporate AUM and keep the IRS out.

Retirement Success - Four Major Shifts Affecting Today's Planning

Retirement planning is going through four major shifts. How will you respond for success? This e-book will help you understand the changes facing today’s retirement planners and why you need to plan differently in order to achieve success.

A to Z Guide to Life Insurance

Master the basics of life insurance and more with this comprehensive, educational resource. After discussing the need, purpose and types of life insurance, you'll learn about the application and underwriting process, as well as 101-level customizations, loans, taxation and more.

7 Questions to Test Your Social Security Knowledge

Consider the questions below and share your answers with your advisor. The difference between what you know, and what you don’t, could be the key to a successful retirement.

Underwriting Cover Letter

When applying for a large life insurance case, it all comes down to underwriting, and a cover letter can be the key to getting a policy issued. See what you need to include to differentiate your case while providing underlying details around financial needs, medical history and lifestyle.

Underwriting with Life PreView

With Life PreView, you can email or text your clients a personalized, secure questionnaire to get an accurate snapshot of their health history. It ensures you have the right product, with the right carrier, quoted at the right price – no awkward conversations, delays or reselling needed.

Making Life Insurance Easier

Term insurance is a simple product. Getting a policy issued should be simple too. You can increase the value you bring to your clients by leveraging e-Apps and accelerated underwriting programs not available through paper apps. This piece looks at the numbers and cycle times.