Uncover ideas you can take directly to your clients. Search and filter by business line, topic or type of concept. Download it. Print it. Learn it. Then contact us to discuss how we can help you implement the solution for your clients.

Our concept library is primarily intended for financial professional use only and is not to be reproduced or shown to clients. For pieces to use with customers, check out the client-facing category. Client-facing pieces are subject to broker-dealer review.

The Ash Life Audit Process

A permanent life insurance policy could be one of the most valuable assets your clients own. You can be confident their policy is performing to its full potential with the comprehensive Ash Life Audit. This piece provides a brief overview of the benefits and the audit process.

5 Easy Steps to Talk About DI

Every solid structure requires a solid foundation. So, why is it that a person’s income is so often overlooked when creating a strong financial plan? Disability Insurance can help create paycheck protection in case your clients' income is disrupted - even for a short period of time.

Protecting Key Employees’ Income with Benefit Restoration

Employees with higher salaries may be at a disadvantage when it comes to benefits. This client-approved piece shows how a benefit restoration plan can fix that by purchasing additional life insurance coverage and then adding group DI for income protection.

Why Accept A Modified Policy

It’s tough when clients get through underwriting with higher premiums or less benefits than they hoped for. But you can still save the sale when a modified DI policy is offered. It’s a case when some coverage really is better than no coverage at all.

Why Offer Life Insurance

Protection from the unknown. Financial leverage. Tax efficiency. There's no doubt that life insurance is a good tool for your clients. But it's also good for you and your business. Get the highlights of how selling life insurance can be a simple way to help your business grow.

A Conversation Guide to Long-Term Care

Long-term care planning is changing. Aging and longevity create unique challenges that extend beyond income and assets. Take the first step to explain how LTC can be made simple. This guide walks through talking points covering common client concerns and how to position solutions.

Long-Term Care Deductibility Quick Reference Guide

Get a reference on the tax treatment of long-term care premiums for business owners! This easy-to-read chart shows five business types, with key deductibility information on premiums for owners, employees and spouses, as well as reported income and eligible premiums.

Retirement Planning Questionnaire

Good planning starts with asking the right questions. This workbook will help you stay organized through the retirement planning data gathering process. There is room to record employer information, proposal census data, retirement plan design, goals and related notes.

Wealth vs Income in Retirement

Retirement shifts the focus from accumulating wealth to ensuring reliable income, as retirees need consistent funds to maintain their lifestyle. While promise-based products, like annuities, guarantee income regardless of interest rate changes, risk-based products, such as CDs, are vulnerable to rate fluctuations.

Ash Compliments Your Disability Options

With a variety of available disability insurance plans, you’ll be able to help clients in a variety of different occupations and circumstances, including business owners, find the best income protection solution.

A Quick Start To Income Protection

There are five things you need to know to effectively sell disability insurance. This brief eBook covers who you should talk to, what companies offer coverage, key terms you should know, how to get started and why income protection matters to you and your clients.

A Guide to Income Protection

Disability insurance works for your clients when they can’t. It keeps their families in their homes, children going to school and future plans in motion. This guide walks you through the need for DI, how to identify clients, key questions to ask to start the conversation and next steps.